IFA26 Opening General Session Sponsor

Morrow Hill is proud to sponsor the opening session at the International Franchise Association Convention 2026 (IFA26), one of the premier events in the franchising industry. The session features a conversation between Matt Haller, President and CEO of the IFA, and Andrew Cathy, CEO of Chick-fil-A, bringing together two influential leaders to kick off the event with insights on growth, leadership, and the evolving franchise landscape.

The IFA is the leading organization representing the franchise community, advocating for brands, franchisees, and suppliers across the country. Its annual convention serves as a central hub for education, collaboration, and innovation - where industry leaders come together to share ideas, strengthen partnerships, and drive the future of franchising.

As a preferred vendor within the IFA network, Morrow Hill supports franchise brands nationwide with strategic, data-driven real estate solutions. By aligning site selection, market analysis, and more under one roof, Morrow Hill helps brands expand with clarity and confidence.

Our presence at IFA26 reflects our ongoing commitment to the franchise community and our role in helping brands grow smarter, faster, and more strategically.