Episode 16 - Piersten Gaines

In this episode, we sit down with Piersten Gaines, Founder and CEO of Pressed Roots, the first national luxury blowout bar created specifically for highly textured hair. Piersten shares how her personal experiences led to the launch of a brand that’s redefining inclusivity in the beauty industry. From early pop-up salons to opening the flagship Pressed Roots location just days before the pandemic shutdown, Piersten walks us through the challenges, lessons, and victories that shaped her journey. We explore what it means to build a purpose-driven brand, how she’s preparing to franchise in 2025, and the powerful connection between beauty, identity, and community.