EP 29 - Ammon & Matt McNeef

In this episode of On-Brand, Slightly Off-Topic, Ammon and Matt McNeff, founders and owners of Bricks & Minifigs, join the conversation to share their entrepreneurial journey and the story behind their rapidly growing franchise brand. The brothers opened their first location in Orem, Utah, in 2017, turning a shared passion for LEGO® into a thriving, family-centered business. What began as a single store quickly gained traction, leading them to become top-performing franchisees before ultimately acquiring the Bricks & Minifigs brand itself.Since taking ownership, Ammon and Matt have played a key role in scaling the company into one of the largest specialty LEGO® resale franchise systems in the world, with dozens of locations across the United States and internationally. Their approach blends creativity, community engagement, and a strong emphasis on customer experience, helping transform a niche hobby into a widely recognized retail concept. Throughout the conversation, Ammon and Matt discuss the realities of franchising, lessons learned from transitioning from franchisees to franchisors, leadership within a family business, and how they’ve built a brand that resonates with both kids and adult LEGO® enthusiasts alike. The episode offers practical insight for franchise leaders, entrepreneurs, and anyone interested in building a brand rooted in operational discipline and promoting creativity.