Entrepreneur - Morrow Hill Ranked #1 in Real Estate Among Franchise Suppliers, For the Second Year in a Row

View full Entrepreneur Magazine and article on pages 102 - 104, by clicking this link.

Growth in franchising rarely happens in isolation. Behind expanding brands are experienced partners helping navigate the decisions, challenges and opportunities that come with entering new markets.

Morrow Hill has built an impressive portfolio of franchise clients, advising brands as they navigate one of the most consequential parts of growth: where to go next and how to get there. But rather than viewing that expanding portfolio as a finish line, Morrow Hill has continued to build its team, capabilities and infrastructure around what comes next.

It’s an approach rooted in specialization.

Morrow Hill has spent years focused on the complexities of franchise real estate, where growth rarely means simply finding an available space and negotiating a lease. Successful expansion requires an understanding of the brand, its franchisees, target markets, development goals and the realities that can stand between identifying a market and opening the doors.

That experience has allowed Morrow Hill to develop a deep bench of knowledge across brands, markets and stages of development. Its expanding client base is, in many ways, a reflection of that specialization - and the company is continuing to position itself to support additional brands looking for the same depth of expertise.

For Co-Founder Jonathan Hill, that perspective extends beyond the work Morrow Hill does for individual clients.

Hill has become deeply involved in the broader franchise community, regularly participating in industry events, conversations and initiatives that shape the future of franchising. That involvement has given Morrow Hill a close-up view of both the opportunities and challenges facing franchisors and franchisees today.

“Franchising is a relationship business, and real estate is a major part of making those relationships successful,” Hill said. “Our goal has always been to understand where brands are trying to go, build the resources to support that growth and be there for the long term. As our clients grow, we have to continue growing with them - while creating room to help the next great brands do the same.”

That philosophy is increasingly important as franchise development becomes more sophisticated. Brands have access to more data, technology and market intelligence than ever before, but turning that information into smart real estate decisions still requires experience and an understanding of the franchise model itself.

It is there that Morrow Hill has carved out its niche.

The firm’s experience isn't simply in commercial real estate; it is grounded specifically in franchising. Its team understands the relationship between franchisor strategy and franchisee execution, and the importance of creating systems that can work across dozens, hundreds or even thousands of locations.

For Morrow Hill, the next stage of growth appears to be an extension of what built its reputation in the first place: staying close to the franchise community, investing in the resources behind its clients and continuing to build new brand relationships alongside the many franchise organizations it already supports.